Mazda ad Tom Dougherty, CEO – Stealing Share 19 August 2020 Mazda ad with smart tagline for COVID-19 era – but little else Yesterday, Stealing Share published a report on advertising during the COVID-19 era. Our conclusions were that brands were simply...
College football Tom Dougherty, CEO – Stealing Share 12 August 2020 Shutting down college football is the least of our concerns Shut it all down. That was my initial reaction to the Big 10 and Pac 12 cancelling college football for the fall. All conferences...
Movie theaters Tom Dougherty, CEO – Stealing Share 3 August 2020 Can movie theaters become brands? If there’s one thing we’ve learned past four months, the COVID-19 pandemic speeds up trends already in motion. Car lots and grocery stores are becoming more...
Hybrid schooling model Tom Dougherty, CEO – Stealing Share 29 November 2016 The hybrid schooling model exasperates problems Oh, how I would hate to hold a public office right now. Worse than that, a superintendent of a school district (especially in my home...
SchoolMaskPack Tom Dougherty, CEO – Stealing Share 29 November 2016 SchoolMaskPack works within Crayola’s brand – and kids’ personalities As a grandparent of two, I worry about kids going back to school this fall (or next month in some cases). For obvious...
Walmart mask mandate Tom Dougherty, CEO – Stealing Share 20 July 2020 Walmart mask mandate sends a powerful statement Today is an important day. Yep, because July 20, 2020 becomes the day the nation’s largest retailer requires its customers to wear masks. The...
COVID-19 marketing Tom Dougherty, CEO – Stealing Share 13 July 2020 COVID-19 marketing enters a new phase: Disinfectant labeling Lost in the think pieces (including my own) of COVID-19 marketing lies something few of us considered. The effect of the virus on...
COVID-19 effects Tom Dougherty, CEO – Stealing Share 11 May 2020 COVID-19 effects: What lasts, and what doesn’t I’m fascinated by the changes the COVID-19 virus imposes on products as consumer habits change. For example, the COVID-19 effects produce an uptick in...
Wear your masks Tom Dougherty, CEO – Stealing Share 4 May 2020 Wear your masks: It’s fast becoming the (required) new normal In thinking about what the world will be like in the post COVID-19 era (or at least, the adaption to it), I think I’ve witnessed the...
Post COVID-19 Tom Dougherty, CEO – Stealing Share 29 April 2020 What will the post COVID-19 landscape look like? I’ve been thinking a lot recently about what the world will look like once the economy opens back up (post-vaccine or otherwise). What will the post...
COVID-19 Advertising: Nothing’s changed COVID-19 advertising: What works and what doesn’t The question many marketers are asking themselves during this time is this: What tone should we adopt in our COVID-19 advertising? Should it be soft and warm? Comforting...
Permanent changes in purchase choices Permanent changes in purchase choices Marketers must adapt to customer changes.Mass changes in lifestyles sweep over purchasing behaviors. Some are permanent. Others transient.No doubt you have witnessed these changes. They seem...
