COVID-19 Advertising: Nothing’s changed COVID-19 advertising: What works and what doesn’t The question many marketers are asking themselves during this time is this: What tone should we adopt in our COVID-19 advertising? Should it be soft and warm? Comforting...
Permanent changes in purchase choices Permanent changes in purchase choices Marketers must adapt to customer changes. Mass changes in lifestyles sweep over purchasing behaviors. Some are permanent. Others transient. No doubt you have witnessed these changes. They seem...
CPG Marketing By Tom Dougherty 9 November 2020 CPG marketing: Nothing’s changed because of COVID-19 Like any other sector, CPG marketing must consider the effects of buying habits in this COVID-19 era. Or does it? A recent report suggests the reasons for choice are...
Mazda Ad By Tom Dougherty 19 August 2020 Mazda ad with smart tagline for COVID-19 era – but little else Yesterday, Stealing Share published a report on advertising during the COVID-19 era. Our conclusions were that brands were simply doing the expected, and we...
College Football By Tom Dougherty 12 August 2020 Shutting down college football is the least of our concerns Shut it all down. That was my initial reaction to the Big 10 and Pac 12 cancelling college football for the fall. All conferences should follow suit. The end...
Movie Theaters By Tom Dougherty 5 August 2020 Can movie theaters become brands? If there’s one thing we’ve learned past four months, the COVID-19 pandemic speeds up trends already in motion. Car lots and grocery stores are becoming more virtual. We’re all finding Zoom...
Hybrid Schooling Model By Tom Dougherty 29 July 2020 The hybrid schooling model exasperates problems Oh, how I would hate to hold a public office right now. Worse than that, a superintendent of a school district (especially in my home state of North Carolina)....
SchoolMaskPack By Tom Dougherty 27 July 2020 SchoolMaskPack works within Crayola’s brand – and kids’ personalities As a grandparent of two, I worry about kids going back to school this fall (or next month in some cases). For obvious reasons. But, just from an...
Walmart Mask Mandate By Tom Dougherty 20 July 2020 Walmart mask mandate sends a powerful statement Today is an important day. Yep, because July 20, 2020 becomes the day the nation’s largest retailer requires its customers to wear masks. The Walmart mask mandate marks...
COVID-19 Marketing By Tom Dougherty 13 July 2020 COVID-19 marketing enters a new phase: Disinfectant labeling Lost in the think pieces (including my own) of COVID-19 marketing lies something few of us considered. The effect of the virus on product development....
COVID-19 Effects By Tom Dougherty 11 May 2020 COVID-19 effects: What lasts, and what doesn’t I’m fascinated by the changes the COVID-19 virus imposes on products as consumer habits change. For example, the COVID-19 effects produce an uptick in hair products...
Wear Your Masks By Tom Dougherty 4 May 2020 Wear your masks: It’s fast becoming the (required) new normal In thinking about what the world will be like in the post COVID-19 era (or at least, the adaption to it), I think I’ve witnessed the future at a grocery store. It...
