CPG Marketing By Tom Dougherty CPG marketing: Nothing’s changed because of COVID-19 Like any other sector, CPG marketing must consider the effects of buying habits in this COVID-19 era. Or does it? A recent report suggests the reasons for the choice are not all that...
Mazda Ad By Tom Dougherty Mazda ad with smart tagline for COVID-19 era – but little else Yesterday, Stealing Share published a report on advertising during the COVID-19 era. Our conclusions were that brands were simply doing the expected, and we made...
COVID-19 Advertising: Nothing’s changed COVID-19 advertising: What works and what doesn’t The question many marketers are asking themselves during this time is this: What tone should we adopt in our COVID-19 advertising? Should it be soft and warm? Comforting...
College Football By Tom Dougherty Shutting down college football is the least of our concerns Shut it all down. That was my initial reaction to the Big 10 and Pac 12 canceling college football for the fall. All conferences should follow suit. The end of COVID-19 in...
Movie Theaters By Tom Dougherty Can movie theaters become brands? If there’s one thing we’ve learned past four months, the COVID-19 pandemic speeds up trends already in motion. Car lots and grocery stores are becoming more virtual. We’re all finding Zoom to be a daily...
Hybrid Schooling Model By Tom Dougherty The hybrid schooling model exasperates problems Oh, how I would hate to hold a public office right now. Worse than that, a superintendent of a school district (especially in my home state of North Carolina). Everything is...
SchoolMaskPack By Tom Dougherty SchoolMaskPack works within Crayola’s brand – and kids’ personalities As a grandparent of two, I worry about kids going back to school this fall (or next month in some cases). For obvious reasons. But, just from an anecdotal...
Walmart Mask Mandate By Tom Dougherty Walmart mask mandate sends a powerful statement Today is an important day. Yep, because July 20, 2020 becomes the day the nation’s largest retailer requires its customers to wear masks. The Walmart mask mandate marks an important...
COVID-19 Marketing By Tom Dougherty COVID-19 marketing enters a new phase: Disinfectant labeling Lost in the think pieces (including my own) of COVID-19 marketing lies something few of us considered. The effect of the virus on product development. Consider the...
Permanent changes in purchase choices By Tom Dougherty Permanent changes in purchase choices Marketers must adapt to customer changes. Mass changes in lifestyles sweep over purchasing behaviors. Some are permanent. Others transient. No doubt you have witnessed these...
COVID-19 Effects By Tom Dougherty COVID-19 effects: What lasts, and what doesn’t I’m fascinated by the changes the COVID-19 virus imposes on products as consumer habits change. For example, the COVID-19 effects produce an uptick in hair products (especially hair dyes)...
Wear Your Masks By Tom Dougherty Wear your masks: It’s fast becoming the (required) new normal In thinking about what the world will be like in the post COVID-19 era (or at least, the adaption to it), I think I’ve witnessed the future at a grocery store. It includes...
