Sheep are the stars of a wrongheaded Corona ad campaign

Sheep are the stars of a wrongheaded Corona ad campaign

Sheep are the stars of a wrongheaded Corona ad campaign Tom Dougherty, CEO – Stealing Share 15 May 2013 Corona is usually better than this Sheep are the stars of a new advertising campaign. Not that it’s unusual for companies to use animals to peddle...
AB InBev may be getting stronger

AB InBev may be getting stronger

AB InBev may be getting stronger Tom Dougherty, CEO – Stealing Share 25 June 2012 Better focus would make AB InBev stronger This is kind of an interesting turn of events. The Wall Street Journal is reporting that AB InBev, which owns Budweiser, is in talks to...
Corona Light ad takes a road well traveled

Corona Light ad takes a road well traveled

Corona Light ad takes a road well traveled Tom Dougherty, CEO – Stealing Share 23 April 2012 Now Corona just seems like everyone else As we have noted several times, including here in our most recent beer market study, Corona is one of the few beers that...