Craft beer. Is More Always better? Ask AB InBev.

Craft beer. Is More Always better? Ask AB InBev.

Craft beer. Is More Always better? Ask AB InBev. Tom Dougherty, CEO – Stealing Share 15 October 2015 How many craft beers do we need? It looks like Anheuser-Busch InBev (AB InBev) has successfully taken over SABMiller in the biggest beer deal ever. As a brand...
The PBR brand today

The PBR brand today

The PBR brand today Tom Dougherty, CEO – Stealing Share 30 June 2015 Once the hipster brand, what does it do now? At Stealing Share, we have worked with several beers over the years and have always found the market fascinating. It is a complex mixture of the big...
Budweiser beer embarks on a losing strategy

Budweiser beer embarks on a losing strategy

This Buds for You. Tom Dougherty, CEO – Stealing Share 7 November 2014 Budweiser beer embarks on a losing strategy Budweiser beer. We have a lot of experience in the microbrew category. Over the years, we have worked with some small microbrews and some of the...
Heineken mocks Coors, as it should

Heineken mocks Coors, as it should

Heineken mocks Coors, as it should Tom Dougherty, CEO – Stealing Share 24 May 2011 Coors says you can tell if the beer is cold by its color. How about just touching the bottle? One of the most ludicrous marketing positions taken in recent years is Coors claiming...
How memory works in television advertising

How memory works in television advertising

How memory works in television advertising Tom Dougherty, CEO – Stealing Share 5 October 2010 How to make sure your brand is remembered Studying human behavior, as we do at Stealing Share, results in a whole host of things that relate to branding and...
Time for Budweiser to become more important

Time for Budweiser to become more important

The game has changed Bud needs to wake up Tom Dougherty, CEO – Stealing Share 04 March 2006 Time for Budweiser to become more important InBev, the Belgian company that owns Anheuser-Busch and, therefore, Budweiser, announced that it  posted $1.5 billion dollars...
The art of choosing the beer for your Super Bowl party

The art of choosing the beer for your Super Bowl party

Super Bowl beer choice? More emotional than taste.  Tom Dougherty, CEO – Stealing Share 6 February 2010 The art of choosing the beer for your Super Bowl party With the Super Bowl right around the corner, you are busy filling your refrigerator full of food and...