The New US Air brand – Same old crap.

The New US Air brand – Same old crap.

The New US Air brand – Same old crap Tom Dougherty, CEO – Stealing Share 18 August 2011 Even its employees have become terrible brand stewards On a US Airways flight yesterday from Philly to Greensboro, I experienced a situation which both epitomizes my...
As if flying was not already horrible: The United Airlines brand

As if flying was not already horrible: The United Airlines brand

As if flying was not already horrible: The United Airlines brand Tom Dougherty, CEO – Stealing Share 17 February 2011 Now, it’s gonna be like riding the subway In the never ending saga of brand blunders by the airlines over the years, the United Airlines...

United and Continental are wasting opportunity

If you have ever read this blog, you know I hate to fly and, more to the point, I really hate the airlines. This is a real problem for me because, as a course of business, I have to do it pretty frequently. I constantly hold onto the small glimmer of hope that one day...

United and Continental still don’t get it

The United-Continental merger has all sorts of ramifications for the airline industry, including those of us who are members of the Star Alliance loyalty program. However, judging by the announcement today of its corporate identity – which is only a part of brand, not...

United and US Airways are Proposing a Merger

If United Airlines and US Airways negotiate a merger, as reported by the AP today, I hope they have the courage to engage us during the negotiations phase.  Both airlines are in trouble, and the issues facing them are not simply operational. They will not be fixed as...
Airlines play shell games – a case study

Airlines play shell games – a case study

How can airlines run their business like this? Tom Dougherty, CEO – Stealing Share 15 February 2010 Airlines play shell games – a case study There is an institutional problem with the airlines. It is called slight of hand and deception. Anyone who has ever...
Delta fixes the only thing that seems to be working

Delta fixes the only thing that seems to be working

Will we have to pay for paperless boarding passes? Tom Dougherty, CEO – Stealing Share 5 June 2009 Delta fixes the only thing that seems to be working Back to my favorite brand subject, the airlines. This time its Delta. I just read that Delta Airlines is trying...
Pity your airline pilot – and yourselves

Pity your airline pilot – and yourselves

Pilot’s salary – I’m scared Tom Dougherty, CEO – Stealing Share 14 May 2009 Pity your airline pilot – and yourselves Among all the ways to criticize the airline industry, I never expected this: The airline pilot on the ill-fated...