Marketing Research Methodology

Marketing Research Methodology

Research Methodology Marketing Research Methodology The marketing research methodology you use to collect data is as important as the questions you ask. Because market research must be projectable or you to take the results of quantitative research at face value. That...
Research Analysis and Marketing Research

Research Analysis and Marketing Research

Research Analysis Research Analysis and Marketing Research  Research Analysis Change What You Currently Do to win Research analysis. A sovereign’s first duty is doubtless to conform with the wishes of the people; but what the people say is scarcely ever what they...
Market research done right – and wrong

Market research done right – and wrong

Market research done right – and wrong Tom Dougherty, CEO – Stealing Share 19 March 2012 Market research must be actionable Now, this is interesting. Columbia Business School and the New York American Marketing Association found that 29% of marketers have...