Marketing Research Methodology

Marketing Research Methodology

Research Methodology By Tom Dougherty Marketing Research Methodology   The marketing research methodology you use to collect data is as important as the questions you ask. Because market research must be projectable or you to take the results of quantitative research...
Research Analysis and Marketing Research

Research Analysis and Marketing Research

Research Analysis By Tom Dougherty Research Analysis and Marketing Research Research analysis. A sovereign’s first duty is doubtless to conform with the wishes of the people; but what the people say is scarcely ever what they wish: their desires and their wants cannot...