The Stephen Colbert rebrand starts tonight

The Stephen Colbert rebrand starts tonight

The Stephen Colbert rebrand starts tonight Tom Dougherty, CEO – Stealing Share 8 September 2015 Let’s see if Colbert can shed his previous persona Tonight, an experiment of sorts will take place in front of an audience of millions. Stephen Colbert, the...
No brand winner in Viacom/DirecTV debacle

No brand winner in Viacom/DirecTV debacle

No brand winner in Viacom/DirecTV debacle Tom Dougherty, CEO – Stealing Share 24 July 2012 Viacom looks desperate, with no one the winner During an almost two-week long blackout, millions of DirecTV customers were unable to watch about a dozen popular Viacom...