Marketing colleges Marketing Colleges like they were packaged goods Marketing colleges. Packaged goods companies continue to fight for every drop of margin they can squeeze out of a crowded category. Traditionally, the brand was burgeoned forward through product...
Rebranding Colleges and Universities Rebranding Colleges. How Universities Failed Rebranding colleges and how college marketing and the marketing of colleges and Universities has failed Consider rebranding colleges. Introduction. Today, the consumer has made...
