An NFL Minor League. Smart. Very Smart

An NFL Minor League. Smart. Very Smart

An NFL Minor League. Smart. Very Smart Tom Dougherty, CEO – Stealing Share 18 January 2017 An NFL minor league would help the battle against CTE Think again if an NFL minor league seems like a stupid idea. It will happen. As a matter of fact, I believe it is a...
The SEC Brand is more important than team excellence

The SEC Brand is more important than team excellence

The SEC Brand. Power or Hype? Tom Dougherty, CEO – Stealing Share 29 November 2016 The SEC Brand No one manages its brand better than the SEC. How great is that SEC brand? Better than the real greatness of any of its member football teams. As brand guy, I give...
What to call the college football playoff championship game

What to call the college football playoff championship game

What to call the college football playoff championship game Tom Dougherty, CEO – Stealing Share 12 January 2015 The Punch Bowl?! This is all you need to know why branding companies often get a bad name. On NPR’s Marketplace this morning, the reporter asked a...
The playoff system only helps college football

The playoff system only helps college football

College football playoffs work Tom Dougherty, CEO – Stealing Share 5 January 2015 The playoff system only helps college football The most exciting day of the Christmas break for me – other than being with family, and even then it’s a tight race for first place –...
The bowl games have lost all their meaning

The bowl games have lost all their meaning

Bowl games have lost all their meaning Tom Dougherty, CEO – Stealing Share 3 January 2011 They only exist to make money The television ratings for the college football bowl games played so far are down, and that’s no surprise. While analysts are convinced it’s...