Kentucky is the national champion, but at what cost to its brand?

Kentucky is the national champion, but at what cost to its brand?

Kentucky is the national champion, but at what cost to its brand? Tom Dougherty, CEO – Stealing Share 20 April 2012 What does this say about an institution of higher learning? I am having a tough time liking the the brand of the University of Kentucky. Sure,...
Duke, Butler get it right – even as brands

Duke, Butler get it right – even as brands

College Basketball teams as brands Tom Dougherty, CEO – Stealing Share 6 April 2010 Duke, Butler get it right – even as brands From a purely brand perspective, the outcome of the entire NCAA men’s basketball tournament – and not just last night’s thrilling...