Branding wisdom by way of a Colgate toothbrush

Branding wisdom by way of a Colgate toothbrush

Branding wisdom by way of a Colgate toothbrush Tom Dougherty, CEO – Stealing Share 23 February 2012 The best brands, such as Colgate, work subconsciously Here is a lesson in the power of brand, which oddly enough came to me by way of the toothbrush. See, there...