Ramadan Coke lessons in brand equity

Ramadan Coke lessons in brand equity

Ramadan Coke Tom Dougherty, CEO – Stealing Share 7 July 2015 Ramadan Coke lessons in brand equity A few weeks ago I went on one of my usual tirades. It was about Coca Cola and its nonsensical campaign called “Share a Coke.” You should take a read of that post,...
Share a Coke has become trite

Share a Coke has become trite

Share a Coke has become trite Tom Dougherty, CEO – Stealing Share 23 June 2015 Share a Coke was a little silly to being with This brand theme(s) is supposed to get you (are you listening shoppers?) to skip other retail stores and online shops and to spend your...