The latest Coca-Cola Diet Coke makeover

The latest Coca-Cola Diet Coke makeover

Diet Coke Makeover Tom Dougherty, CEO – Stealing Share 11 January 2018 Coca-Cola’s Diet Coke makeover “Millennials are now thirstier than ever for adventures and new experiences, and we want to be right by their side,” Said Coca-Cola North American...
Brand Blindness. Brand Loyalty. Persuasive.

Brand Blindness. Brand Loyalty. Persuasive.

Brand Blindnes is Brand Loyalty Tom Dougherty, CEO – Stealing Share 27 April 2017 Brand loyalty and brand blindness Did you know that brand loyalty is a form of brand blindness? Even though most of us believe we act rationally, self-identification is a form of...
The soft drink industry sees trouble

The soft drink industry sees trouble

The soft drink industry sees trouble Tom Dougherty, CEO – Stealing Share 23 December 2016 The soft drink industry must wake up to a new reality. You see, there are all kinds of business trends that are transforming industries. We’ve already seen what our...
Preference. It’s amazingly flawed.

Preference. It’s amazingly flawed.

What’s wrong with preference? Tom Dougherty, CEO – Stealing Share 29 October 2015 Preference. It’s amazingly flawed. Why your preference is misguided A Bud Lite drinker once told me that Miller or Coors “would not cross these lips unless they were...
Is the brand of Coca-Cola in trouble?

Is the brand of Coca-Cola in trouble?

Is the brand of Coca-Cola in trouble? Tom Dougherty, CEO – Stealing Share 16 April 2014 We’re drinking less soda Recent reports show a decrease in sugary sodas in North America and, with a move by consumers to less sugary options, the question has to be...
Nostalgia is a clever branding tactic, but not very wise

Nostalgia is a clever branding tactic, but not very wise

Nostalgia is a clever branding tactic, but not very wise Tom Dougherty, CEO – Stealing Share 23 March 2012 It sounds nice but doesn’t have legs Design books rarely tickle my fancy, yet, when I recently perused Stylepedia: A guide to graphic design...
Coming to a store near you same old Snapple

Coming to a store near you same old Snapple

Coming to a store near you: The same old Snapple Tom Dougherty, CEO – Stealing Share 7 June 2010 Trendy is not a brand News that Coca-Cola is paying Dr. Pepper $715 million to distribute Snapple isn’t the biggest business story of the day (we’re all waiting for...