The Pacifica Dad brand

The Pacifica Dad brand

The Pacifica Dad brand Tom Dougherty, CEO – Stealing Share 18 April 2016 Pacifica has a new brand face. Will that work? There’s little that’s unique in Chrysler’s relaunch campaign of its Pacifica minivan. The messages are about having a safe vehicle to...
Auto brands similarity. No Real Brand.

Auto brands similarity. No Real Brand.

Auto brand similarity. No real brands. Auto Brands share the same non-brand Auto brands like Ford, Pontiac, Chevy, Chrysler, Dodge, and Mercury all share the same bland brand. Sad isn’t it. That the U.S. automotive industry, once the envy of the world, has begun to...
The new Chrysler ad campaign is more of the same

The new Chrysler ad campaign is more of the same

Chrysler is no different Tom Dougherty, CEO – Stealing Share 9 June 2014 The new Chrysler ad campaign is more of the same Last week, it was reported that car sales by the US big three (GM, Chrysler and Ford) were up, so I guess they can be satisfied with how...
Super Bowl ad spending is greater than ever – the risk

Super Bowl ad spending is greater than ever – the risk

Super Bowl ad spending is greater than ever – the risk Tom Dougherty, CEO – Stealing Share 20 January 2011 There are too many advertisers The Super Bowl is just around the corner and it brings this year’s new crop of commercials. (Sigh…). I was...
Chrysler results will be predictable

Chrysler results will be predictable

Chrysler results will be predictable Tom Dougherty, CEO – Stealing Share 7 July 2010 Chrysler just keeps doing the same old thing It never ceases to amaze me how smart people continue to look for solutions in the same location where they found failure the last...
Would you buy a Toyota?  Not a chance.

Would you buy a Toyota? Not a chance.

Toyota’s not alone in its brand problems, but the recall doesn’t help Tom Dougherty, CEO – Stealing Share 2 February 2010 Would you buy a Toyota?  Not a chance. If I were Toyota, I would brace myself for a serious erosion of its sales. Why? Well not...
TOYOTA needs another recall… its brand.

TOYOTA needs another recall… its brand.

Car companies don’t know how to brand Tom Dougherty, CEO – Stealing Share 29 January 2010 TOYOTA needs another recall… its brand. Toyota is in the news these days and the auto world is quaking over an accelerator issue that has lead to the suspension...
Let’s bail out GM but California? We can do without you.

Let’s bail out GM but California? We can do without you.

Who needs California anyway? Tom Dougherty, CEO – Stealing Share 17 June 2009 Let’s bail out GM but California? We can do without you. So, let me get this straight. The federal government has bailed out all the banks and the auto industry but said...
Fiat: Let’s hope they don’t make cars like it used to

Fiat: Let’s hope they don’t make cars like it used to

Chrysler and Fiat – Great idea Tom Dougherty, CEO – Stealing Share 11 June 2009 Fiat: Let’s hope they don’t make cars like it used to The Chrysler/Fiat deal represents a thread of hope for Michigan (maybe) and, at least on paper, promises to...
GM screws it up again with Saturn sale

GM screws it up again with Saturn sale

Saturn being sold to Penske Tom Dougherty, CEO – Stealing Share 5 June 2009 GM screws it up again with Saturn sale I keep up with the comings and goings of the economy because you can’t be a branding company that specializes in stealing market share unless your...