Rebranding automobiles – The Automobile Market

Rebranding automobiles – The Automobile Market

MARKET STUDY Rebranding Automobiles – A look at the automotive market. “To gain preference in the automobile market, automakers have to get out of their own way and ask themselves the difficult questions.” Its time for manufacturers to...
Chrysler’s “Imported from Detroit” is a failure

Chrysler’s “Imported from Detroit” is a failure

Chrysler’s “Imported from Detroit” is a failure Tom Dougherty, CEO – Stealing Share 10 September 2013 Imported from Detroit is just a little too clever Firstly, before I jump all over the themeline, I want to give some credit to the Chrysler marketing...