Kohls does better this Christmas

Kohls does better this Christmas

Kohls does better this Christmas Tom Dougherty, CEO – Stealing Share 10 November 2014 Battling on price is how retailers lose Halloween is over and the holiday season is upon us. That means, while we just toiled through a period of non-stop political ads, we’re...
Do those Christmas car ads really work?

Do those Christmas car ads really work?

Do those Christmas car ads really work? Tom Dougherty, CEO – Stealing Share 13 December 2010 A new car for Christmas? My wife would kill me. It always amazes me when, among all the many holiday commercials aired during this season, that the big spenders include...
Brand positioning during the holiday season: Why it fails

Brand positioning during the holiday season: Why it fails

Positioning Tom Dougherty, CEO – Stealing Share 15 November 2010 Brand positioning A basic branding term is “brand positioning,” which most believe is the identity or description of who you are and what you do. If you’ve read this blog and other pages on our...