A Chipotle drive thru just makes it Taco Bell

A Chipotle drive thru just makes it Taco Bell

Chipotle drive thru Tom Dougherty, CEO – Stealing Share 1 August 2017 A Chipotle drive thru just makes it Taco Bell Hard to believe but it was not that long ago when I deemed Chipotle the future of fast food. The fresh ingredients and experience make for an...
The Chipotle brand needs help for customers to return

The Chipotle brand needs help for customers to return

The Chipotle brand needs help for customers to return Tom Dougherty, CEO – Stealing Share 26 October 2016 Brand repair is needed Woe is the Chipotle brand. Its third-quarter results showed net income plummeting nearly 95% versus last year and same store sales...
Is the new Chipotle pricing initiative foolish?

Is the new Chipotle pricing initiative foolish?

Is the new Chipotle pricing initiative foolish? Tom Dougherty, CEO – Stealing Share 4 September 2012 It all sounds so fishy Chipotle – a brand we have long admired at Stealing Share as we watched it steadily increase its market share – has recently...
Taco Bell’s Doritos Locos Tacos and a fresh cantina lineup?

Taco Bell’s Doritos Locos Tacos and a fresh cantina lineup?

Taco Bell’s Doritos Locos Tacos and a fresh cantina lineup? Tom Dougherty, CEO – Stealing Share 17 July 2012 Wonder which one will survive? Taco Bell has introduced a new Cantina Bell menu with recipes by celebrity chef Lorena Garcia. While the move might...