The Chipotle brand needs help for customers to return

The Chipotle brand needs help for customers to return

The Chipotle brand needs help for customers to return Tom Dougherty, CEO – Stealing Share 26 October 2016 Brand repair is needed Woe is the Chipotle brand. Its third-quarter results showed net income plummeting nearly 95% versus last year and same store sales...
New TV channels & series by Chipotle and Red Bull. What?

New TV channels & series by Chipotle and Red Bull. What?

New TV channels & series by Chipotle and Red Bull. What? Tom Dougherty, CEO – Stealing Share 29 January 2014 You’d better get used to it Somehow, I knew it was only a matter of time until this happened. Apple TV will now have a Red Bull TV channel on...
Is the new Chipotle pricing initiative foolish?

Is the new Chipotle pricing initiative foolish?

Is the new Chipotle pricing initiative foolish? Tom Dougherty, CEO – Stealing Share 4 September 2012 It all sounds so fishy Chipotle – a brand we have long admired at Stealing Share as we watched it steadily increase its market share – has recently...
Taco Bell’s Doritos Locos Tacos and a fresh cantina lineup?

Taco Bell’s Doritos Locos Tacos and a fresh cantina lineup?

Taco Bell’s Doritos Locos Tacos and a fresh cantina lineup? Tom Dougherty, CEO – Stealing Share 17 July 2012 Wonder which one will survive? Taco Bell has introduced a new Cantina Bell menu with recipes by celebrity chef Lorena Garcia. While the move might...