Advertising mistake colors me shocked

Advertising mistake colors me shocked

Advertising mistake Tom Dougherty, CEO – Stealing Share 20 August 2018 Advertising mistake colors me shocked If you’ve ever been on a TV advertising set, you see the careful craft that goes into everything. No matter how inane the ad might be. That’s why any...
Dumb business moments of the year? Not so with Chevrolet brand.

Dumb business moments of the year? Not so with Chevrolet brand.

Dumb business moments of the year? Not so with Chevrolet brand. Tom Dougherty, CEO – Stealing Share 27 December 2010 This dumb moment was actually the right move It was with a mix of amusement and agreement to see one of the many year-end lists you see this time...
Would you buy a Toyota?  Not a chance.

Would you buy a Toyota? Not a chance.

Toyota’s not alone in its brand problems, but the recall doesn’t help Tom Dougherty, CEO – Stealing Share 2 February 2010 Would you buy a Toyota?  Not a chance. If I were Toyota, I would brace myself for a serious erosion of its sales. Why? Well not...
TOYOTA needs another recall… its brand.

TOYOTA needs another recall… its brand.

Car companies don’t know how to brand Tom Dougherty, CEO – Stealing Share 29 January 2010 TOYOTA needs another recall… its brand. Toyota is in the news these days and the auto world is quaking over an accelerator issue that has lead to the suspension...