Subaru wins a major award just like Old Man Parker

Subaru wins a major award just like Old Man Parker

Subaru Advertising Tom Dougherty, CEO – Stealing Share 8 January 2018 Subaru wins a major award just like Old Man Parker Oh, those auto manufacturers. Give them an award and they think, “Wow. We’ve really gotten something here!” The Subaru Forester receives a...
The Chevrolet campaign that creams my corn

The Chevrolet campaign that creams my corn

The Chevrolet campaign that creams my corn Tom Dougherty, CEO – Stealing Share 16 January 2017 Why? Because it’s all a big lie. The current ad campaign that drives me the battiest is the Chevrolet series, touting the awards they’ve all won. Especially...
Chevrolet must not back off its Silverado video

Chevrolet must not back off its Silverado video

Recently, I’ve been doing a lot of thinking about how the only way advertising works in this age of TVs, iPads, iPhones and all the information we get over the Internet is if that advertising is bold. There’s just too much out there and so much advertising gets lost...
Auto brands similarity. No Real Brand.

Auto brands similarity. No Real Brand.

Auto brand similarity. No real brands. Auto Brands share the same non-brand Auto brands like Ford, Pontiac, Chevy, Chrysler, Dodge, and Mercury all share the same bland brand. Sad isn’t it. That the U.S. automotive industry, once the envy of the world, has begun to...
Dumb business moments of the year? Not so with Chevrolet brand.

Dumb business moments of the year? Not so with Chevrolet brand.

Dumb business moments of the year? Not so with Chevrolet brand. Tom Dougherty, CEO – Stealing Share 27 December 2010 This dumb moment was actually the right move It was with a mix of amusement and agreement to see one of the many year-end lists you see this time...