Rebranding automobiles – The Automobile Market

Rebranding automobiles – The Automobile Market

MARKET STUDY Rebranding Automobiles – A look at the automotive market. “To gain preference in the automobile market, automakers have to get out of their own way and ask themselves the difficult questions.” Its time for manufacturers to...
Dumb business moments of the year? Not so with Chevrolet brand.

Dumb business moments of the year? Not so with Chevrolet brand.

Dumb business moments of the year? Not so with Chevrolet brand. Tom Dougherty, CEO РStealing Share 27 December 2010 This dumb moment was actually the right move It was with a mix of amusement and agreement to see one of the many year-end lists you see this time...