Changes in marketing: What it really means to pivot

Changes in marketing: What it really means to pivot

Changes in marketing Tom Dougherty, CEO – Stealing Share 21 December 2020 Changes in marketing: What it really means to pivot Each year, the Association of National Advertisers announces a marketing word of the year. In my mind, they are usually silly. But they...
Consumer change

Consumer change

Consumers change too. You should too. Change is not your enemy You cannot turn on the TV, surf the Internet, or open up a newspaper without seeing something on the “economic slowdown” or whatever the media have decided to call it that day. Our current state of...
Winning Brands

Winning Brands

Brands are Born of Change. Do Not Stop Now Change is a good thing   Business was born as a result of change. Henry Ford’s “any color you want as long as it’s black” horseless carriage, Alexander Graham Bell’s “Mr. Watson, come here” telephone, Konrad Zuse’s first...