What Kellogg cereals (and others) need to do

What Kellogg cereals (and others) need to do

What Kellogg cereals (and others) need to do Tom Dougherty, CEO – Stealing Share 27 February 2015 Breakfast cereals are all in the same boat On this snowy and cold North Carolina Friday, I wanted to point out a story in Bloomberg Business about the rise and fall...
Cinnamon Toast Crunch to try a different audience

Cinnamon Toast Crunch to try a different audience

Cinnamon Toast Crunch Tom Dougherty, CEO – Stealing Share 29 November 2016 Cinnamon Toast Crunch Will adults come back to eating cereal? Now this is interesting. As some of you might know, we posted an in-depth study of the breakfast cereal market and came away...
Kashi caught in the organic/natural trap

Kashi caught in the organic/natural trap

Kashi caught in the organic/natural trap Tom Dougherty, CEO – Stealing Share 30 April 2012 Kashi caught in the organic/natural trap The recent case of Kashi cereal being blasted on social media for not being organic even though it claims a position of “natural”...