Office Depot, Staples merger and new CEOs

Office Depot, Staples merger and new CEOs

Office Depot, Staples merger and new CEOs What the new CEOs should do Changes are afoot among the office supply chains with both Office Depot and Staples looking for new CEOs. This comes on the heels of the expected Office Depot Staples merger between the two...
Market share responsibility. The CEO owns it.

Market share responsibility. The CEO owns it.

The CEO’s Job Market share responsibility. The CEO owns it. Market share responsibility. Advertising alone won’t save you. Market share responsibility. Who owns it?  It won’t provide you with the fuel to succeed in the global competitive market place. Don’t...
CEO Brand leadership. The province of the CEO

CEO Brand leadership. The province of the CEO

Brand Leadership CEO Brand leadership. The province of the CEO CEO Brand Leadership. WHERE BRAND OFTEN FAILS: AT THE CEO LEVEL?  HOW IS THE CEO AND BRANDING LINKED? As CEO of your company, you might best be represented by the Janus figure of mythology. Your visage...