Market share responsibility. The CEO owns it.

Market share responsibility. The CEO owns it.

The CEO's Job Market share responsibility. The CEO owns it. Market share responsibility. Who owns it? Advertising alone won’t provide you with the fuel to succeed in the globally competitive marketplace. Don’t misunderstand, a great ad campaign can provide a quick,...
CEO Brand leadership. The province of the CEO

CEO Brand leadership. The province of the CEO

Brand Leadership By Tom Dougherty CEO Brand leadership. The province of the CEO WHERE BRAND OFTEN FAILS: AT THE CEO LEVEL?  HOW ARE THE CEO AND BRANDING LINKED?     As CEO of your company, you might best be represented by the Janus figure of mythology. Your...