Like a Bolt of Lightning: Usain Bolt Loses Marketability

Like a Bolt of Lightning: Usain Bolt Loses Marketability

Usain Bolt Usain Bolt Loses Marketability. Like a Bolt of Lightning.  Usain Bolt as a brand Usain Bolt. “And like that (poof) he is gone.” That’s a quote from one Roger Verbal Kint from the film “The Usual Suspects,” describing villain Keyser Soze, but it might apply...
The marketing of LeBron James and the Miami Heat

The marketing of LeBron James and the Miami Heat

The marketing of LeBron James – where it stands now Tom Dougherty, CEO – Stealing Share 13 June 2011 Now that the Miami Heat have been vanquished… I’m not here to pile on LeBron James and the Miami Heat for all the reasons we’re all suggesting today...
Celebrity as your brand: It can be a trap

Celebrity as your brand: It can be a trap

Celebrity spokespeople Tom Dougherty, CEO – Stealing Share 21 July 2010 Celebrity as your brand: It can be a trap Today’s item about the drop of Madison Square Garden stock caught my eye, not only because I chuckled at the speculative trading (LeBron’s coming to...