CKE splits up two brands when it should just keep one

CKE splits up two brands when it should just keep one

CKE splits brands Tom Dougherty, CEO – Stealing Share 22 February 2018 CKE splits up two brands when it should just keep one CKE Restaurant Holdings is launching a Carl’s Jr only ad campaign, effectively splitting the Hardees and Carl’s Jr brands. For the past...
Carls Jr/Hardees: The way to beat McDonalds

Carls Jr/Hardees: The way to beat McDonalds

Carls Jr/Hardees: The way to beat McDonalds Tom Dougherty, CEO – Stealing Share 5 June 2013 You beat McDonalds by not copying it After a four and a half year stint, McDonalds has pulled the plug on its select line of Angus burgers. Since sales had been down 1.2%...