Automobile brands: past experience is your undoing

Automobile brands: past experience is your undoing

Automobile brands: past experience is your undoing Tom Dougherty, CEO – Stealing Share 5 January 2011 Doing the same thing over again and expecting a different result is the definition of insanity I’ll get to automobile brands in a moment. But first a...
TOYOTA needs another recall… its brand.

TOYOTA needs another recall… its brand.

Car companies don’t know how to brand Tom Dougherty, CEO – Stealing Share 29 January 2010 TOYOTA needs another recall… its brand. Toyota is in the news these days and the auto world is quaking over an accelerator issue that has lead to the suspension...