The rebrand of MasterCard isn’t a rebrand

The rebrand of MasterCard isn’t a rebrand

The rebrand of MasterCard isn’t a rebrand Tom Dougherty, CEO – Stealing Share 18¬†July 2016 It’s just a lame rehash Doing a re-launch of a brand is hard work to get it right. You have problems to overcome, not just with your outward face like a your...

Chevy Chase Is Getting Swallowed By Capital One

Chevy Chase Bank called itself “The Leading Local Bank,” or something like it, for years. Being the largest “local” bank in the Washington DC metro area, it called upon the likeness of Benjamin Franklin to tell consumers all about it. Now,...