The rebrand of MasterCard isn’t a rebrand

The rebrand of MasterCard isn’t a rebrand

The rebrand of MasterCard isn’t a rebrand Tom Dougherty, CEO – Stealing Share 18¬†July 2016 It’s just a lame rehash Doing a re-launch of a brand is hard work to get it right. You have problems to overcome, not just with your outward face like a your...
Chevy Chase Bank Is Getting Swallowed By Capital One

Chevy Chase Bank Is Getting Swallowed By Capital One

Chevy Chase Bank Tom Dougherty, CEO – Stealing Share 19 May 2010 Chevy Chase Bank Is Getting Swallowed By Capital One Chevy Chase Bank called itself “The Leading Local Bank,” or something like it, for years. Being the largest “local” bank...