GM screws it up again with Saturn sale

GM screws it up again with Saturn sale

Saturn being sold to Penske Tom Dougherty, CEO – Stealing Share 5 June 2009 GM screws it up again with Saturn sale I keep up with the comings and goings of the economy because you can’t be a branding company that specializes in stealing market share unless your...
Why customer satisfaction does not matter all that much

Why customer satisfaction does not matter all that much

Customer satisfaction surveys don’t translate to increased sales Tom Dougherty, CEO – Stealing Share 21 May 2009 Why customer satisfaction does not matter all that much Research is often very misleading because, more often than not, we ask the wrong...