Burger King merger with Tom Hortons is not just about taxes

Burger King merger with Tom Hortons is not just about taxes

Burger King and Tim Hortons Tom Dougherty, CEO – Stealing Share 25 August 2014 Burger King merger with Tom Hortons is not just about taxes The Burger King Merger In what experts say will save Burger King millions of dollars in taxes, the fast food giant is in...
The big fast food restaurants are in for a rocky future

The big fast food restaurants are in for a rocky future

Fast Food Restaurants Tom Dougherty, CEO – Stealing Share 5 August 2014 The big fast food restaurants are in for a rocky future Fast food restaurants I can’t remember the last time I had a burger from fast food restaurants. It’s not that I...
Fast Food Rebranding: How to Beat McDonalds

Fast Food Rebranding: How to Beat McDonalds

FAST FOOD REBRANDING: A MARKET STUDY Rebranding in fast food. Catching up to McDonalds. “Ask yourself: Is your brand different and better? Is it emotional? Does it capture the self-reflection of the customer we want to take from your competitors? Do you fulfill...
Wendys market share moves to #2, but how about #1?

Wendys market share moves to #2, but how about #1?

Wendy’s market share moves to #2, but how about #1? Tom Dougherty, CEO – Stealing Share 20 March 2012 To claim number one, Wendys needs to be TRULY different than the rest With sales of $8.5 billion in 2011, Wendys market share just claimed the number 2...
Why the Burger King brand can’t break its #2 position

Why the Burger King brand can’t break its #2 position

Why the Burger King brand can’t break its #2 position Tom Dougherty, CEO – Stealing Share 22 September 2011 It doesn’t even consider a new idea On a frequent basis, Stealing Share will take a look at various markets for companies who are in position...
Fast food category must beef up brands, not burgers

Fast food category must beef up brands, not burgers

Fast food category must beef up brands, not burgers Tom Dougherty, CEO – Stealing Share 14 April 2011 Size by itself is now a table stake At Stealing Share, we talk a lot about the importance of creating brand messaging that goes beyond the category tables...
The BK brand continues to flounder

The BK brand continues to flounder

The BK brand continues to flounder Tom Dougherty, CEO – Stealing Share 2 March 2011 And now it’s leaving the brand in the hands of operations. What? Natalia Franco, Burger King’s now past Executive Vice-President Global Chief Marking Officer, is out...
A lesson about awareness

A lesson about awareness

A lesson about awareness Tom Dougherty, CEO – Stealing Share 17 August 2010 Awareness without meaning is darn near worthless The image says it all. I bring this up not because of outrage, but because it demonstrates the desperation many brands feel that leads to...
Starbucks and Burger King is only a good match for one of them

Starbucks and Burger King is only a good match for one of them

When good brands make questionable moves Tom Dougherty, CEO – Stealing Share 19 February 2010 Starbucks and Burger King is only a good match for one of them Starbucks and Burger King. In another example of a brand going bad, we see that Starbucks and its brand,...