Wendys hamburgers directly take on McDonalds

Wendys hamburgers directly take on McDonalds

Wendys hamburgers Tom Dougherty, CEO – Stealing Share 1 February 2018 Wendys hamburgers directly take on McDonalds Normally, I praise brands directly taking on other brands. The only way to steal market share is to position yourself directly against the...
Burger King flame broiled spot fails on many levels

Burger King flame broiled spot fails on many levels

Burger King flame broiled spot Tom Dougherty, CEO – Stealing Share 11 December 2017 Burger King flame broiled spot fails on many levels Burger King flame broiled hamburgers serve as the fast food chain’s differentiator, although it’s mostly just one versus...
The meaningless name change of Dunkin Donuts

The meaningless name change of Dunkin Donuts

Dunkin Donuts Tom Dougherty, CEO – Stealing Share 10 August 2017 The meaningless name change of Dunkin Donuts According to an interview with Nation’s Restaurant News last week, Dunkin Donuts is toying with the idea of removing Donuts from its name. The company...
Arbys brand and “We have the meats” reigns supreme

Arbys brand and “We have the meats” reigns supreme

Arbys brand Tom Dougherty, CEO – Stealing Share 2 August 2017 Arbys brand and “We have the meats” reigns supreme Fast food sales are slowing down. Even McDonalds struggles to recapture some of its past glory. Yet, there stands one simple winner. The...
How the Burger King Google ad went all to hell

How the Burger King Google ad went all to hell

How the Burger King Google ad went all to hell Tom Dougherty, CEO – Stealing Share 17 April 2017 The Burger King Google was a good idea. But it went all kablooey. Sometimes bad execution thwarts a great idea. The idea behind Burger King Google ad was fabulous....
The Chick-fil-A brand, truly different and better

The Chick-fil-A brand, truly different and better

The Chick-fil-A brand, truly different and better Tom Dougherty, CEO – Stealing Share 28 March 2017 Chick-fil-A even understands the value of scarcity One of the most powerful brands in fast food isn’t McDonalds. In fact, Chick-fil-A is the opposite of Micky...
McDonalds market share. Not hungry anymore.

McDonalds market share. Not hungry anymore.

McDonalds market share decline Tom Dougherty, CEO – Stealing Share 12 January 2017 McDonalds market share.  — Not hungry anymore. McDonalds market share is dropping. The answer? McRib is back! How long has it been since McDonalds defined the fast food market as...
Mac ‘n Cheetos: Burger King should just change its name

Mac ‘n Cheetos: Burger King should just change its name

Mac ‘n Cheetos: Burger King should just change its name Tom Dougherty, CEO – Stealing Share 29 June 2016 Burger King is the king of out-menuing The internet has been abuzz the last few days with Burger King’s unleashing of their new menu item Mac n’...
My word, the Whopperrito

My word, the Whopperrito

You’ve got to be kidding me. I have written many times before that Burger King is constantly looking for a true brand identity and continues to try to out-menu the competition. No one changes up its menu more than BK. But hope is not lost. Some local Burger King...
Hardees gets it. The rest don’t.

Hardees gets it. The rest don’t.

Hardees gets it. The rest don’t. Tom Dougherty, CEO – Stealing Share 4 April 2016 Hardees knows its customers You see, Burger King. Hardees gets its. When it introduces a new menu item, such as the Midnight Moonshine Thickburger, it is at one with its...
Burger King and industry-wide brand problems

Burger King and industry-wide brand problems

Burger King Tom Dougherty, CEO – Stealing Share 30 March 2016 Burger King and industry-wide brand problems The fast food industry is currently undergoing an identity crisis as industry sales are down, mostly attributed to more competition with healthier options....
Fast food brands and their menu dilemmas

Fast food brands and their menu dilemmas

Fast food have some menu problems Tom Dougherty, CEO – Stealing Share 25 March 2015 Fast food brands and their menu dilemmas Taco Bell is expanding its breakfast offerings to include a Chicken Biscuit Taco. Consider this news in light of the fact that McDonald’s...