From the new Burger King menu: The Satisfries!

From the new Burger King menu: The Satisfries!

From the new Burger King menu: The Satisfries! Tom Dougherty, CEO – Stealing Share 15 September 2013 Will anyone notice? Burger King, which recently dropped to third behind McDonalds and Wendy’s in market share, unveiled french fries that have 30% less calories...
Burger King continues to imitate the rest: The BK Rib

Burger King continues to imitate the rest: The BK Rib

Burger King continues to imitate the rest: The BK Rib Tom Dougherty, CEO – Stealing Share 15 May 2013 No one – NO ONE – futzes with its menu more than Burger King In such a ho-hum market as fast food, I am constantly amazed at the ridiculousness of...
A new Burger King ad campaign apes McDonald’s

A new Burger King ad campaign apes McDonald’s

A new Burger King ad campaign apes McDonald’s Tom Dougherty, CEO – Stealing Share 4 April 2012 Burger King needs our help. Desperately. Well, it looks like someone else gets it. And I don’t mean an advertiser who thinks it has found the Holy Grail to...
Wendys market share moves to #2, but how about #1?

Wendys market share moves to #2, but how about #1?

Wendy’s market share moves to #2, but how about #1? Tom Dougherty, CEO – Stealing Share 20 March 2012 To claim number one, Wendys needs to be TRULY different than the rest With sales of $8.5 billion in 2011, Wendys market share just claimed the number 2...
Why the Burger King brand can’t break its #2 position

Why the Burger King brand can’t break its #2 position

Why the Burger King brand can’t break its #2 position Tom Dougherty, CEO – Stealing Share 22 September 2011 It doesn’t even consider a new idea On a frequent basis, Stealing Share will take a look at various markets for companies who are in position...