Who does the vegetarian Impossible Whopper appeal to?

Who does the vegetarian Impossible Whopper appeal to?

Impossible Whopper Tom Dougherty, CEO – Stealing Share 1 April 2019 Who does the vegetarian Impossible Whopper appeal to? Uh oh. Here we go again. In one of the most predictable monthly occurrences, it seems, Burger King is adding another menu item. Let’s hear...
From the new Burger King menu: The Satisfries!

From the new Burger King menu: The Satisfries!

From the new Burger King menu: The Satisfries! Tom Dougherty, CEO – Stealing Share 15 September 2013 Will anyone notice? Burger King, which recently dropped to third behind McDonalds and Wendy’s in market share, unveiled french fries that have 30% less calories...
Burger King continues to imitate the rest: The BK Rib

Burger King continues to imitate the rest: The BK Rib

Burger King continues to imitate the rest: The BK Rib Tom Dougherty, CEO – Stealing Share 15 May 2013 No one – NO ONE – futzes with its menu more than Burger King In such a ho-hum market as fast food, I am constantly amazed at the ridiculousness of...
A new Burger King ad campaign apes McDonald’s

A new Burger King ad campaign apes McDonald’s

A new Burger King ad campaign apes McDonald’s Tom Dougherty, CEO – Stealing Share 4 April 2012 Burger King needs our help. Desperately. Well, it looks like someone else gets it. And I don’t mean an advertiser who thinks it has found the Holy Grail to...
Wendys market share moves to #2, but how about #1?

Wendys market share moves to #2, but how about #1?

Wendy’s market share moves to #2, but how about #1? Tom Dougherty, CEO – Stealing Share 20 March 2012 To claim number one, Wendys needs to be TRULY different than the rest With sales of $8.5 billion in 2011, Wendys market share just claimed the number 2...
Why the Burger King brand can’t break its #2 position

Why the Burger King brand can’t break its #2 position

Why the Burger King brand can’t break its #2 position Tom Dougherty, CEO – Stealing Share 22 September 2011 It doesn’t even consider a new idea On a frequent basis, Stealing Share will take a look at various markets for companies who are in position...