As hard as it tries, BP commercials come up empty

As hard as it tries, BP commercials come up empty

As hard as it tries, BP commercials come up empty Tom Dougherty, CEO – Stealing Share 8 December 2011 They just don’t sit well with me There’s an expression I like to use from time to time, “You can’t polish a turd.” Not the most elegant of phrases, I...
BP’s Leaking Brand Problem

BP’s Leaking Brand Problem

BP brand Tom Dougherty, CEO – Stealing Share 6 May 2010 BP’s Leaking Brand Problem Straight from BP’s website: “…a revitalized BP is driving innovative, efficient and responsible operations.” BP’s situation in the Gulf of Mexico as it fights leaks...