Green Promises Felled Bill Ford, Industry Watchers

Green Promises Felled Bill Ford, Industry Watchers

 Ford. Brandweek. Green Promises Felled Bill Ford, Industry Watchers Green Promises Felled Bill Ford, Industry Watchers Say From BRANDWEEK Green Promises Felled Ford, Industry Watchers Say CEO and company face’s credibility was shot years ago. By STEVE MILLER...
Green Promises Felled Bill Ford, Industry Watchers

Brandweek Article on the Sears Kmart Merger

Brandweek article on the Sears Kmart merger Sears and Kmart: A match made in hell     From BRANDWEEK By Tom Dougherty Sears and Kmart need a good deal more than a walk down the aisle to ease their retail woes, which neither entity has yet to I identify. The real...
Does Private Equity Impact Brand Equity?

Does Private Equity Impact Brand Equity?

Private Equity Ownership Does Private Equity Impact Brand Equity? Private Equity Question: Does Private Equity impact brand equity? From BRANDWEEK Expect the unexpected when deal-makers arrive in the marketing department By Todd Wasserman It’s fairly easy to get...
Green Promises Felled Bill Ford, Industry Watchers

Brand Position. Brandweek Article

Positioning a Brand Brand Position. Brandweek Article brand position. Don’t mix brand with position. What does branding have to do with the realities of today’s market? Why did a recent study… Don’t Confuse Brand Position with Positioning By Tom...