LeBron James brand Tom Dougherty, CEO – Stealing Share 7 August 2018 The LeBron James brand is more than basketball It’s possible that when his time is up, the impact of the LeBron James brand off the basketball court will outweigh all he has accomplished on it....
The Branding of B2B B-to-B branding. Growing Market Share B-to-B branding has its unique challenges. The marketing of B-to-B branding has exhibited a bit of a metamorphosis in recent years. Suddenly, brands are realizing that their advertising and marketing efforts...
The Brand of America. Religion vs. Science. Tom Dougherty, CEO – Stealing Share 11 March 2014 We’re losing our sense of what makes American great Okay, this ought to incite all sorts of backfire. What is the brand of America? In other words, what do...
Sony tablet isn’t worth a premium price with a premium brand Tom Dougherty, CEO – Stealing Share 5 January 2012 Pricing has its own brand meaning – Good and bad Good news for all you Sony tablet oglers out there who just couldn’t bring yourself to...
