Think Kodak Failure. Think You Sell What You Make.

Think Kodak Failure. Think You Sell What You Make.

The Demise of Kodak Think Kodak Failure. Think You Sell What You Make. The Kodak failure should make us all take a breath. When you make a list of the world’s strongest brands, a few names surface quite regularly. Coca-Cola, Starbucks, Apple, Sony, Disney, Microsoft,...
Kodak: Failing to Maintain Relevancy

Kodak: Failing to Maintain Relevancy

Kodak: Failing to Maintain Relevancy Where did Kodak go wrong? You no longer think of Kodak when making a list of the world’s greatest brands, you no longer think of Kodak. Instead, a few other names surface quite regularly: Coca-Cola, Starbucks, Apple, Sony, Disney,...
Brand recall in commercials: VIDEO

Brand recall in commercials: VIDEO

Brand recall in commercials: VIDEO By Tom Dougherty Brand recall rarely comes from ads The definition of brand recall is just what it says. Recalling a brand. But few brands are actually recalled in any meaningful manner. A disturbing trend has emerged recently in TV...
Market share responsibility. The CEO owns it.

Market share responsibility. The CEO owns it.

The CEO's Job Market share responsibility. The CEO owns it. Market share responsibility. Who owns it? Advertising alone won’t provide you with the fuel to succeed in the globally competitive marketplace. Don’t misunderstand, a great ad campaign can provide a quick,...
Brand Theory. Whole System Thinking.

Brand Theory. Whole System Thinking.

The Theory of Brand By Tom Dougherty Brand theory. Whole system thinking. Brand theory. In order to do business successfully, it is necessary to understand the Whole System in which businesses operate and compete. — Stealing Share. The Whole System is everything there...
Lessons We Can Learn From Starbucks Failure

Lessons We Can Learn From Starbucks Failure

Lessons We Can Learn From Starbucks Failure By Tom Dougherty   Starbucks Failure What is it about the Starbucks failure? If anything, Starbucks is a victim of its own business success. It is a case study in what happens when a business confuses its business...
Brand Planning. Preparation to steal market share.

Brand Planning. Preparation to steal market share.

Brand Planning By Tom Dougherty  Brand planning to grow market share It’s amazing how much of today’s business news is based on serendipity and not brand planning. If the good news is based on someone else’s bad news, it ought to be a clarion call that something is...
Emotional branding is how you steal share

Emotional branding is how you steal share

Emotional branding is how you steal share By Tom Dougherty Only emotions sway people Making advertising effective is more difficult today than ever before. There are too many messages and only emotional branding wins the day. To get TV viewers to give a precious...
Branding business.  Brand as a business decision

Branding business. Brand as a business decision

Branding a business By Tom Dougherty Branding business.  Brand as a business decision Branding business. Building Your Market Cap through brand as a business decision Branding business. Most businesses have little idea of brand as a powerful business function. There...
Declining advertising effectiveness. A new truth.

Declining advertising effectiveness. A new truth.

Declining advertising effectiveness. A new truth. By Tom Dougherty Why your advertising is not effective As a corporation, Stealing Share battles many misconceptions because we define ourselves as a brand development firm. Most companies confuse the idea of brand with...
Market Changes. Manufacturing Changes

Market Changes. Manufacturing Changes

Market Changes By Tom Dougherty   Market Changes. Manufacturing Changes Market Changes. Branding In the U.S. For the most part, American manufacturers have been chasing their tails following market changes. All you have to do is look around at the manufacturing jobs...
Hotel brands problems, Holiday Inn

Hotel brands problems, Holiday Inn

The problems of hotel brands, Holiday Inn By Tom Dougherty Hotels brands don’t understand Hotel brands have some explaining to do. Tell us hospitality brand managers, what is the difference between a Hilton hotel and a Marriott hotel? What is the difference...