Authentic marketing Tom Dougherty, CEO – Stealing Share 7 December 2020 Authentic marketing emerges – or has it? We’ve seen many marketers adapt to the pandemic, with varying results. One strategy that’s emerged is the rise of authentic marketing. What do I mean...
Successful brands Tom Dougherty, CEO – Stealing Share 2 December 2020 Successful brands leverage scarcity and exclusivity It’s a simple fact. Successful brands are the ones that are seemingly exclusive. As though you’re part of a club with only a few select...
Branding Fail: What to ask yourself By Michael Van Ausdeln 23 October 2020 Don’t be a branding fail: Three questions to ask yourself Fast Company published a list of the 25 most spectacular branding fails of the last 25 years yesterday. And you can read about them...
Capella University brand Tom Dougherty, CEO – Stealing Share 2 December 2019 Capella University brand understands brand basics others don’t It’s sad, really, that so many brands fail to realize the world has permanently changed. A failure to see the customer is...
Dental brands Dental brands: Why they are their own worst enemies Like most industries, dentistry faces consolidation as the number of Dental Service Organizations (DSOs) grows. There are numerous reasons for this, but their growth signifies change happening in the...
Rebranding Strategy Development Rebranding Strategy Your Rebranding Strategy A new rebranding strategy is necessary when your brand is not as successful as planned. Now, that may sound stupid and simplistic but it’s the hard truth. Rebranding does not always involve a...
Retail’s problems include sporting goods retailers Sporting goods are not immune The outdoor and sporting goods segment sees its share of shakeups that mirror what’s taking place in the retail industry as a whole. Large big box chains like Sports Authority...
Anti-smoking Advertisment The new Truth anti-smoking ad fails. The new Truth anti-smoking ad has taken a new approach to curbing teen smoking. It represents a move from the grotesque ads of removing skin and teeth to talking about the salary differences between...
Marketing messages today The fallacy of today’s marketing messages Today’s marketing messages take on many forms – better, safer, longer lasting, friendlier or cheaper. Or it can take on the form of more as in more value or the most legroom in economy class or even as...
MARKET STUDY: MARKETING MAJOR APPLIANCES A market study of major appliances “Aligning with a belief, now that is something different and in marketing major appliances. Brands would be wise to pay attention, because the opportunity is there to steal market...
Choosing a branding company What to consider when choosing a branding company When choosing a branding company, there’s a few things to remember. Branding companies promise to completely understand what your brand means. In the most basic sense, a branding...
EmBrand: A powerful online branding tool A New On-line Branding Software Program Stealing Share’s EmBrand web-based online branding tool leads you through a step-by-step process in which you examine your brand project from fresh perspectives and develop a...
