It’s September 11. And I forgot. Shame on me.

It’s September 11. And I forgot. Shame on me.

September 11 Tom Dougherty, CEO – Stealing Share 11 September 2018 It’s September 11. And I forgot. Shame on me. It’s easy to get caught up in the mundanity of life. If you’re anything like me, the constant hubbub of the daily grind keeps a hold of you. Work,...
Nike branding risks offense for clarity

Nike branding risks offense for clarity

Nike branding Tom Dougherty, CEO – Stealing Share 5 September 2018 Nike branding risks offense for clarity The newest version of Nike branding unveils a 30th anniversary ad Monday featuring Colin Kaepernick, the lightning rod at the center of the NFL anthem...
Rachael Ray’s Nutrish brand obeys first rule of branding

Rachael Ray’s Nutrish brand obeys first rule of branding

Nutrish brand Tom Dougherty, CEO – Stealing Share 23 August 2018 Rachael Ray’s Nutrish brand obeys first rule of branding The first rule of effective branding is to reflect the customer, not yourself. Case in point, Rachael Ray’s Nutrish brand of dog food. Yes,...
Common sense in reporting

Common sense in reporting

Common sense? Tom Dougherty, CEO – Stealing Share 9 August 2018 Common sense in reporting It feels like our news media is under attack every day. Just a little common sense helps in sorting out spin from news. Don’t confuse tabloids with news. I don’t. I don’t...
Washington DC just an excuse for Ivanka Trump brand

Washington DC just an excuse for Ivanka Trump brand

Ivanka Trump brand Tom Dougherty, CEO – Stealing Share 25 July 2018 Washington DC just an excuse for Ivanka Trump brand Citing her continued work in Washington for the “foreseeable future,” Ivanka Trump decides to close down her Ivanka Trump brand. Ivanka says,...
Wide-Bodies. Aircraft and People.

Wide-Bodies. Aircraft and People.

Airbus and Wide-Bodies Tom Dougherty, CEO – Stealing Share 20 July 2018 Airlines and Wide-Bodies Wide-Bodies. Airbus Wide-Body. Hooray for wide-bodies! I’m not a wide body but I am a frequent flyer. As it is, I’m not writing about the airline...
IHOP name change a complete disaster

IHOP name change a complete disaster

IHOP name change Tom Dougherty, CEO – Stealing Share 11 June 2018 IHOP name change a complete disaster What?! Last week, I suggest IHOP go all the way and change its name to IHOB with the B standing for breakfast. Laying out what I consider a strong argument, it...
Lego: The best toy brand with only one flaw

Lego: The best toy brand with only one flaw

Lego Tom Dougherty, CEO – Stealing Share 1 May 2018 Lego: The best toy brand with only one flaw I adore my grandkids. Perhaps it’s because I hand them back to their parents at the end of the night — you know, when they are cranky. And my job is done. As a...
Rebranding strategy is SOP. Not an exception.

Rebranding strategy is SOP. Not an exception.

Rebranding Strategy Development Rebranding Strategy Your Rebranding Strategy A new rebranding strategy is necessary when your brand is not as successful as planned. Now, that may sound stupid and simplistic but it’s the hard truth. Rebranding does not always involve a...
Ameriprise rebranding is on the right track

Ameriprise rebranding is on the right track

Ameriprise. Be Brilliant. Tom Dougherty, CEO – Stealing Share 20 April 2017 Ameriprise has a winning brand theme. In Financial Planning, Ameriprise has a brand The brand of Ameriprise stands out in a sea of financial planning companies. It’s not that it is the...
McCafe brand is still McDonalds

McCafe brand is still McDonalds

McDonalds wants to be Starbucks Tom Dougherty, CEO – Stealing Share 7 December 2016 McDonald’s to overhaul McCafe and fixing the wrong problem In the latest move that demonstrates it has lost its mind, McDonalds is going to overhaul its McCafe brand....
Sporting Goods are not immune to retail trouble

Sporting Goods are not immune to retail trouble

Retail’s problems include sporting goods retailers Sporting goods are not immune The outdoor and sporting goods segment sees its share of shakeups that mirror what’s taking place in the retail industry as a whole. Large big box chains like Sports Authority...