Creating Brand Strategy. Succeed.

Creating Brand Strategy. Succeed.

The Strategy Creation Creating brand strategy Creating brand strategy. Where Should Brands Live? Creating brand strategy is the foundation of everything you do. Our ability to build powerful, market share-expanding brands depends largely upon where we think brands...
Marketing best in category never guarantees success

Marketing best in category never guarantees success

Being First does not always win Marketing best in category is no guarantees success Marketing best in category did not help Apple. Until the dawn of smart phones and tablets Marketing best in category. Dispelling Another Brand Myth Marketing best in category can be a...
Brand Essence. Your’e a communications company.

Brand Essence. Your’e a communications company.

The Brand Essence Brand Essence. Your’e a communications company. Brand Essence. All Businesses are also Communications Companies. Who You Really Are. What is Your Brand Essence? So you are a manufacturing business. Or you are a marketing business. Or you are a...
Branding strategy and stealing share

Branding strategy and stealing share

Brand strategy to steal share When creating a branding strategy it’s all about market share You must steal share in with your branding strategy or your brand will die. And if you are not growing you are dying. The marketing landscape has fundamentally changed in...
Branding Process. How to steal market share.

Branding Process. How to steal market share.

Our Process Branding Process. How to steal share. Our focused branding process grows market share. More than that, it steals share from the competition. Because of this focus, our branding process starts with facts. We begin by conducting one-on-one interviews with...
Developing a brand. Brand as a marketing tool.

Developing a brand. Brand as a marketing tool.

Brand development powers marketing Developing a brand. Brand as a marketing tool. Effectively developing a brand is nearly impossible to execute in-house because it is difficult to be dispassionate and objective when evaluating the state of your business. As a result,...