Creating a brand strategy to steal share

Creating a brand strategy to steal share

Creating a brand strategy to steal share   Creating a brand strategy to win Creating a brand strategy is the foundation of everything we do. Our ability to build powerful, market share-expanding brands depends largely upon where we think brands live. We explore...
Marketing best in category never guarantees success

Marketing best in category never guarantees success

Being first does not always win By Tom Dougherty   Marketing best in category is no guarantee of success Marketing best in category did not help Apple. Until the dawn of smartphones and tablets Marketing best in category. Dispelling Another Brand Myth Marketing best...
A brand project only to steal market share

A brand project only to steal market share

Brand project to steal share When developing a brand project it’s all about market share You must steal share with any new brand project or your brand will die. Are you exploring the idea of starting a rebranding project? Call us right now. Know that a typical...
Rebranding Process. Effectively steal market share.

Rebranding Process. Effectively steal market share.

THE REBRANDING Process Rebranding Process to steal market share If you Googled the rebranding process and ended up here, there is no need to tell you the reasons why it’s needed. But there is a possibility that you might need something less drastic. Something like a...
Rebranding Process. Effectively steal market share.

Branding Process. How to steal market share.

Our Process Branding Process. How to steal share. Our focused branding process grows market share. More than that, it steals share from the competition. Because of this focus, our branding process starts with facts. We begin by conducting one-on-one interviews with...
Developing a brand. Great branding as killer warfare.

Developing a brand. Great branding as killer warfare.

Developing a brand Developing a brand. Brand as a marketing tool. Effectively developing a brand is nearly impossible to execute in-house because it is difficult to be dispassionate and objective when evaluating the state of your business. As a result, companies often...