Pharmaceutical TV advertising: Why so much of it?

Pharmaceutical TV advertising: Why so much of it?

Pharmaceutical TV advertising Tom Dougherty, CEO – Stealing Share 25 April 2019 Pharmaceutical TV advertising: Why so much of it? Has anyone else noticed how crazy pharmaceutical TV advertising has become?I’m not talking about the often outright goofiness....
The American Biopharmaceutical Companies

The American Biopharmaceutical Companies

Go Boldly Tom Dougherty, CEO – Stealing Share 21 September 2017 Go Boldly  American Biopharmaceutical Companies Go Boldly, the marketing arm of the American Biopharmaceutical Companies, has launched a new TV campaign. It is perfect branding? It just might be....
The wasted dollars of product naming

The wasted dollars of product naming

The wasted dollars of product naming Product naming – Stop the craziness Product naming is important. But brands should hold every part of their businesses to a high standard of eliminating wasteful spending. For example, few industries are worse at spending...
Growing Market Share in the Pharmaceutical Industry

Growing Market Share in the Pharmaceutical Industry

Growing Market Share in the Pharmaceutical Industry The challenges of the pharmaceutical industry The pharmaceutical industry battles over rather common sense table stakes. No one will purchase a medicine or drug unless it is deemed as effective. Likewise, no one will...