Branding mistakes. Branding and rebranding

Branding mistakes. Branding and rebranding

Mistakes in branding Branding mistakes. Branding and rebranding.   Certainly branding mistakes happen. And it may seem counter-intuitive to some. But the simple fact is that marketing directors and vice presidents of marketing often feel threatened by brand...
Brand is not about consensus building

Brand is not about consensus building

Brand is not about consensus building Tom Dougherty, CEO – Stealing Share 30 October 2013 Internal consensus building just leads to more of the same At Stealing Share, we believe there is a fundamental tenet in branding that should guide everything a brand...