If we ignore them, the Kardashians will go away

If we ignore them, the Kardashians will go away

If we ignore them, the Kardashians will go away Tom Dougherty, CEO – Stealing Share 5 December 2011 Does anyone really give a shit? One of the most rudimentary lessons that we at Stealing Share can give is that, “We are all what we do.” When thinking of this...
Are the numbers of Facebook users dropping because of lost focus?

Are the numbers of Facebook users dropping because of lost focus?

Are the numbers of Facebook users dropping because of lost focus? Tom Dougherty, CEO – Stealing Share 15 June 2011 Who is the Facebook user? There are several news reports recently that said Facebook has lost six million US Facebook users over the last year....
Fast food category must beef up brands, not burgers

Fast food category must beef up brands, not burgers

Fast food category must beef up brands, not burgers Tom Dougherty, CEO – Stealing Share 14 April 2011 Size by itself is now a table stake At Stealing Share, we talk a lot about the importance of creating brand messaging that goes beyond the category tables...
Ad agencies make you spend too much for the status quo

Ad agencies make you spend too much for the status quo

Ad agencies make you spend too much for the status quo Tom Dougherty, CEO – Stealing Share 6 April 2011 The mantra for ad agencies – Keep the billing coming It never ceases to amaze me that so many companies spend so much time, money and resources to...
Santa Claus – Branded perfection?

Santa Claus – Branded perfection?

Santa Claus – Branded perfection? Tom Dougherty, CEO – Stealing Share 8 December 2010 The image of Santa taps into deep emotion Ho Ho Ho. Christmas is a sleigh two or ride away as kids of both big and small prepare for the arrival of Santa Claus. I had...
Budweiser giving away beer and its brand

Budweiser giving away beer and its brand

Budweiser giving away beer and its brand Tom Dougherty, CEO – Stealing Share 22 September 2010 Question: Who hasn’t already tasted a Bud? So, it’s free beer now.. Budweiser has announced a plan to market its beer by giving away free samples at trendy...
Don’t blame Facebook for bad grades

Don’t blame Facebook for bad grades

Don’t blame Facebook for bad grades Tom Dougherty, CEO – Stealing Share 7 September 2010 Don’t blame Facebook for bad grades   With school now in session, including for two of my children, parents are once again aware of the influences technology has on...

The Torch is not an iPhone killer

The Torch is not an iPhone killer Tom Dougherty, CEO – Stealing Share 4 August 2010 The Torch is not an iPhone killer So the new RIM Blackberry Torch is coming out in a week or so. It is remarkable that so-called reviewers are labeling it as yet another...
The YMCA is Confusing Activity With Accomplishment

The YMCA is Confusing Activity With Accomplishment

The YMCA Tom Dougherty, CEO – Stealing Share 29 July 2010 The YMCA is Confusing Activity With Accomplishment I just do not get it. In case you have not heard, the YMCA is now simply the “Y,” unless of course you are referring to the local branch in...
Brand: Who it is for, and not for

Brand: Who it is for, and not for

The Criterion. Brands are also NOT for some Tom Dougherty, CEO – Stealing Share 26 February 2010 Brand: Who it is for, and not for Last week while in London, my wife and I went to a restaurant at Piccadilly Circus called The Criterion for a pre-theatre dinner....
The Super Bowl teams as brand: Where’s the buzz?

The Super Bowl teams as brand: Where’s the buzz?

Super Bowl teams lack a national brand Tom Dougherty, CEO – Stealing Share 4 February 2010 The Super Bowl teams as brand: Where’s the buzz? As a football fan, I’m expecting a terrific game on Sunday. Manning vs. Brees. Katrina vs. America’s Heartland. Two...