Arnold Palmer, a pioneer and a dealer in hope

Arnold Palmer, a pioneer and a dealer in hope

Arnold Palmer, a pioneer and a dealer in hope Tom Dougherty, CEO – Stealing Share 26 September 2016 He was a giant in many areas It doesn’t take a brand strategist to figure out the appeal of Arnold Palmer. He was one of us. Before Palmer, golf was a sport for...
The brand of Scotland and how it affects today’s vote

The brand of Scotland and how it affects today’s vote

The brand of Scotland and how it affects today’s vote Tom Dougherty, CEO – Stealing Share 18 September 2014 The power of the Scotland brand As someone who is proud of his Irish heritage, there’s a part of me that understands why so many Scots are for...
Logistics marketing the smart way

Logistics marketing the smart way

Logistics marketing the smart way How brand gets you in the considered set The last time we worked with a logistics company, the CEO asked us about logistics marketing. “So, why is brand so important in a Business to Business market space?” His reasoning was that in...
Hospital rebranding. Medical Center Business.

Hospital rebranding. Medical Center Business.

Hospital Rebranding Hospital rebranding. Medical Center Business. Hospital Rebranding Background Hospital rebranding is exactly what we did for Bryn Mawr Rehab Hospital. They promised that they were “Providing the Latest in Physical Medicine and...
Brand repair and the unkind brand of the unemployed

Brand repair and the unkind brand of the unemployed

Brand repair and the unkind brand of the unemployed Tom Dougherty, CEO – Stealing Share 28 June 2013 What goes into a brand repair Every facet of our lives touches our personal brand. Think about your personal brand as if it were a reputation known to those that...
The sixth reason to bring brand to the Board of Directors

The sixth reason to bring brand to the Board of Directors

The sixth reason to bring brand to the Board of Directors Tom Dougherty, CEO – Stealing Share 13 May 2013 Nothing should be more important to a Board of Directors than brand Ever wonder why brand is important to corporate growth? Check out Jennifer...
Super Bowl streaming heralds traditional media’s demise

Super Bowl streaming heralds traditional media’s demise

Super Bowl streaming heralds traditional media’s demise Tom Dougherty, CEO – Stealing Share 21 December 2011 The NFL joins the new wave of how we view television In this day and age of hyper-segmentation, with broadcasters and media providers developing...
If we ignore them, the Kardashians will go away

If we ignore them, the Kardashians will go away

If we ignore them, the Kardashians will go away Tom Dougherty, CEO – Stealing Share 5 December 2011 Does anyone really give a shit? One of the most rudimentary lessons that we at Stealing Share can give is that, “We are all what we do.” When thinking of this...
Are the numbers of Facebook users dropping because of lost focus?

Are the numbers of Facebook users dropping because of lost focus?

Are the numbers of Facebook users dropping because of lost focus? Tom Dougherty, CEO – Stealing Share 15 June 2011 Who is the Facebook user? There are several news reports recently that said Facebook has lost six million US Facebook users over the last year....
Fast food category must beef up brands, not burgers

Fast food category must beef up brands, not burgers

Fast food category must beef up brands, not burgers Tom Dougherty, CEO – Stealing Share 14 April 2011 Size by itself is now a table stake At Stealing Share, we talk a lot about the importance of creating brand messaging that goes beyond the category tables...
Ad agencies make you spend too much for the status quo

Ad agencies make you spend too much for the status quo

Ad agencies make you spend too much for the status quo Tom Dougherty, CEO – Stealing Share 6 April 2011 The mantra for ad agencies – Keep the billing coming It never ceases to amaze me that so many companies spend so much time, money and resources to...