Permanent changes in purchase choices Permanent changes in purchase choices Marketers must adapt to customer changes.Mass changes in lifestyles sweep over purchasing behaviors. Some are permanent. Others transient.No doubt you have witnessed these changes. They seem...
Repositioning brands When repositioning brands makes sense Mergers, acquisitions and sudden marketing changes demand repositioning brands to steal market share There are many reasons brand directors and marketing executives consider repositioning brands. Certainly,...
Rebranding Strategy Development Rebranding Strategy Your Rebranding Strategy A new rebranding strategy is necessary when your brand is not as successful as planned. Now, that may sound stupid and simplistic but it’s the hard truth. Rebranding does not always involve a...
STEAL THEIRS. KEEP YOURS. Your competitors will fear you.Marketing strategy helps brandsaround the world grow by stealing market share. It is cognitive science, combined with experience and talent.Stealing Share has redefined marketing. We use moderncognitive...
Elements of a Brand Relaunch Brand relaunch. Important elements. When it’s evident your brand is underperforming, then it may be time for a brand relaunch. Even if your business thrives, the metric of comparing growth to a competitor’s success might...
Analyzing your brand Analyzing Brand Position for Opportunity When analyzing a category during a brand positioning process, it is of vital importance that you develop models for assessing opportunity. The starting point is always analyzing brand position. This is how...
Brand Positioning Brand Positioning to win more market share Positioning has become an unpleasant and overused description in recent years and it’s no wonder why. Brand positioning is largely misunderstood – often confused with corporate identity or are thought...
Steal market share by analyzing markets Know everything about a market Completely analyzing markets starts all good advertising. Consider the competition, the customer, and the advertiser. Thatt market analysis begins the process of creating a brand and the...
Increasing market share with brand strategy Brand strategy and market share are directly linked The “desired brand image” is usually the last item on the creative brief. Most often, it asks the brief’s author to describe the brand in human terms such as “dependable,”...
Sun Tzu – creating a marketing strategy Creating a marketing strategy Military metaphors work well for creating a marketing strategy. With great deference to the more serious conflicts around the world, we will look to both Napoleon and Sun Tzu for our...
Brand strategy development. Tell the truth. Does truth matter in brand strategy development? Brand strategy development. The Powerful Difference Between Perception and Fact Perception vs. Fact in Brand Strategy Development Brand strategy development is where it all...
Don’t be a victim of your own success Our Brand Strategy Consulting Brand Strategy Consulting. Protecting Brands From Being #1? Brand strategy consulting with a focus on stealing market share Learn from the market leaders At Stealing Share, we define brand as a...
