MoviePass – the great idea till it wasn’t

MoviePass – the great idea till it wasn’t

MoviePass Tom Dougherty, CEO – Stealing Share 15 August 2018 MoviePass – the great idea till it wasn’t MoviePass is quickly dying. Its stock is now at five cents a share. It seemed like a great idea. Though, in retrospect, it served only as a great idea...
Most research companies simply suck

Most research companies simply suck

Research companies Tom Dougherty, CEO – Stealing Share 12 June 2017 Most research companies simply suck It amazes me what many research companies come up with. A recent study by Cambridge Analytica found that, huh, high quality and affordability top the list of...
CMOs realize they must steal market share

CMOs realize they must steal market share

Well, this isn’t much of a surprise. According to survey of chief marketing officers, only 5% said they were confident in their agency’s performance. The survey, conducted by the CMO Council and Ebiquity, was focused on how satisfied CMOs were about receiving the...
Dish Network earnings, lost market share

Dish Network earnings, lost market share

Dish Network earnings, lost market share Tom Dougherty, CEO – Stealing Share 11 May 2015 Dish faces enormous uncertainty Talk about spin control. Today’s Dish Network earnings announcement touted that its profit doubled in the first quarter to $351 million,...
The State of the CNN network

The State of the CNN network

The State of the CNN network Tom Dougherty, CEO – Stealing Share 22 January 2015 I won’t watch CNN again I tuned into Tuesday’s President’s State of the Union Address and found myself totally disappointed. Not in the speech itself, that value judgment...
Marketing Research Methodology

Marketing Research Methodology

Research Methodology Marketing Research Methodology The marketing research methodology you use to collect data is as important as the questions you ask. Because market research must be projectable or you to take the results of quantitative research at face value. That...
Research Measurement. It is why research matters.

Research Measurement. It is why research matters.

Research Measurement. It is why research matters. Measure research for more than just usage and attitudes Most believe research measurement is examining usage, awareness and general attitudes. That is important. But the meanings underneath those measurements provide...
Brand research is nothing like standard research

Brand research is nothing like standard research

Actionable Brand Research About brand research and how to make it strategic   Brand research is what you conduct after you study the problem and hypothesize the solutions. Most research is hardly worth the paper it is printed on because it is generally devoid of any...
Research Analysis and Marketing Research

Research Analysis and Marketing Research

Research Analysis Research Analysis and Marketing Research  Research Analysis Change What You Currently Do to win Research analysis. A sovereign’s first duty is doubtless to conform with the wishes of the people; but what the people say is scarcely ever what they...
Research methodology matters. Learn the differences.

Research methodology matters. Learn the differences.

Methodology Research methodology matters. Learn the differences.   Marketing Research Methodology Your research methodology is EVERYTHING. The method you use to collect data is as important as the questions you ask. Market research must be projectable for you to take...
Fielding Research for Global Brands

Fielding Research for Global Brands

Fielding Research for Global Brands What to look for in fielding global research Global Research. The Stakes Are High Global research is a planned event. When a company makes the strategic decision to globalize one of its brands, it is forced to look anew. And, look...
If you need research, don’t conduct focus groups

If you need research, don’t conduct focus groups

If you need research, don’t conduct focus groups  Tom Dougherty, CEO – Stealing Share 15 April 2014 We don’t do focus groups Every single brand project we do at Stealing Share includes market research. But that research never includes focus groups. We...