Hartford brand uses its equity, but messaging falls flat

Hartford brand uses its equity, but messaging falls flat

Hartford brand Tom Dougherty, CEO – Stealing Share 8 April 2019 Hartford brand uses its equity, but messaging falls flat Some are calling the new campaign for the Hartford brand a makeover for that brand. It isn’t. If anything, it’s the Hartford brand...
No buyers for the GameStop brand. Why?

No buyers for the GameStop brand. Why?

GameStop brand Tom Dougherty, CEO – Stealing Share 30 January 2019 No buyers for the GameStop brand. Why? The GameStop brand is desperately looking for someone to buy it. Just come with an offer, it’s saying. Yesterday, the video game retailer announced that it...
Repositioning brands to steal share

Repositioning brands to steal share

Repositioning brands When repositioning brands makes sense Mergers and acquisitions demands repositioning brands to steal market share There are many reasons brand directors and marketing executives consider repositioning brands. Certainly, acquiring additional brands...
Brand repositioning. Repositioning brands.

Brand repositioning. Repositioning brands.

Repositioning your brand.  Your brand repositioning is different from rebranding Brand Repositioning Brand repositioning and rebranding share many strategic considerations. And one can dramatically turn INTO the other. But brand repositioning leaves many existing...