Repairing the Uber brand falling short

Repairing the Uber brand falling short

Uber brand Tom Dougherty, CEO – Stealing Share 21 May 2018 Repairing the Uber brand falling short Brand repair can be a difficult thing. Although, not that difficult. The Uber brand needs repairing after numerous scandals involving former CEO Travis Kalanick and...
The Chipotle brand needs help for customers to return

The Chipotle brand needs help for customers to return

The Chipotle brand needs help for customers to return Tom Dougherty, CEO – Stealing Share 26 October 2016 Brand repair is needed Woe is the Chipotle brand. Its third-quarter results showed net income plummeting nearly 95% versus last year and same store sales...
Brand relaunch. Important elements.

Brand relaunch. Important elements.

Parts of a Brand Relaunch Brand relaunch. Important elements. When it’s evident your brand is underperforming, then it may be time for a brand relaunch. Even if your business thrives, the metric of comparing growth to a competitor’s success might illuminate a...
Gordon Ramsay may flame out

Gordon Ramsay may flame out

There once was a time when Gordon Ramsay’s Kitchen Nightmares was my favorite show on television. But then Gordon Ramsay, like dandelions, started popping up everywhere. This is terribly unfortunate because, just like dandelions, the first few Gordon Ramsay shows were...
HP splits into two: A lesson in brand repair

HP splits into two: A lesson in brand repair

HP Brand Repair Tom Dougherty, CEO – Stealing Share 6 October 2014 HP splits into two: A lesson in brand repair. The splitting of HP into two companies is only the start to brand repair. One tactic of brand repair is to distance yourself from the damaged part of...
NBA did the right thing even if its brand needs repair

NBA did the right thing even if its brand needs repair

NBA did the right thing even if its brand needs repair Tom Dougherty, CEO – Stealing Share 30 April 2014 But you gotta like the leadership of Adam Silver On Monday, I wrote about what I thought the NBA should do about the Donald Sterling mess. Yesterday, Adam...
Brand repair and the unkind brand of the unemployed

Brand repair and the unkind brand of the unemployed

Brand repair and the unkind brand of the unemployed Tom Dougherty, CEO – Stealing Share 28 June 2013 What goes into a brand repair Every facet of our lives touches our personal brand. Think about your personal brand as if it were a reputation known to those that...
The cruise industry needs a brand reboot

The cruise industry needs a brand reboot

The cruise industry needs a brand reboot Tom Dougherty, CEO – Stealing Share 18 February 2013 To be honest, the industry needs brand repair Talk about a public relations disaster. The cruise industry has been awash in hideous publicity for more than a year. And...