Brand relaunching. Reposition for relevance

Brand relaunching. Reposition for relevance

Brand Relaunching Considerations Brand relaunching. How to win. Brand relaunching is an important part in repositioning a brand. And everyone knows that it is necessary to reposition a brand when its meaning has lost some of its relevance and luster. Markets decide...
Bing It and Uncle Buck

Bing It and Uncle Buck

Bing it. I mean Google it. Go ahead and Bing it. Sounds a bit odd doesn’t it? Yet that is exactly the phrase used in the ABC Television Series Uncle Buck. Pretty obvious that Microsoft paid heavily for the endorsement. So heavily that its product placement was...
Brand relaunch. Important elements.

Brand relaunch. Important elements.

Parts of a Brand Relaunch Brand relaunch. Important elements.  When it’s evident your brand is underperforming, then it may be time for a brand relaunch. Even if your business thrives, the metric of comparing growth to a competitor’s success might illuminate a...
Brand Launch. Planning and executing it.

Brand Launch. Planning and executing it.

A Brand Launch and Relaunch Brand Launch. Planning and executing it. Rules for A Successful Brand Launch A successful brand launch is an intricate dance number. Launching a brand requires the marketers to have identified the highest emotional intensity available....