Where Apple’s iCloud will get it right

Where Apple’s iCloud will get it right

Where Apple’s iCloud will get it right Tom Dougherty, CEO – Stealing Share 6 June 2011 Belk Department Stores — Modern. Southern. Style. I have to admit. Despite being a gadget and technology freak, I am confused by all this talk of cloud computing. I...
Brett Favre, just being on brand

Brett Favre, just being on brand

Brett Favre, just being on brand Tom Dougherty, CEO – Stealing Share 3 August 2010 Brett Favre, just being on brand Hearing today’s reports that Brett Favre might be retiring got me thinking about brand promises – and it’s not what you think. The collective...
Amtrak needs to sell “experience.” Or, maybe not.

Amtrak needs to sell “experience.” Or, maybe not.

Amtrak brand Tom Dougherty, CEO – Stealing Share 22 June 2010 Amtrak needs to sell “experience.” Or, maybe not. I’ve got a gripe with Amtrak after a horrendous experience my mother-in-law had with the transportation company recently. To my amazement,...