Starbucks brand promise forgotten in Philadelphia

Starbucks brand promise forgotten in Philadelphia

Starbucks brand promise Tom Dougherty, CEO – Stealing Share 16 April 2018 Starbucks brand promise forgotten in Philadelphia It’s easy in this politically charged climate to spout outrage. Between Trump, Comey, Facebook, Syria, Russia and what-have-you, yelling...
The Dish Tribune war only affects Dish

The Dish Tribune war only affects Dish

Dish and Tribune Tom Dougherty, CEO – Stealing Share 24 August 2016   The Dish Tribune war only affects Dish   If you are a Dish subscriber, you are well aware of the Dish Tribune Media dispute, with Tribune owning 42 local stations and WGN America. All Tribune...
Failed brands highlight the unimportant

Failed brands highlight the unimportant

What is most important to your target audience? What influences their choices? How can you increase your preference over your competitors? These are the basic questions brands that are designed to steal market share must answer. But you might be surprised to learn...
Religious Freedom Restoration Act. Indiana’s promise?

Religious Freedom Restoration Act. Indiana’s promise?

Freedom Tom Dougherty, CEO – Stealing Share 30 March 2015 The Religious Freedom Restoration Act Remember your father (or someone) telling you, “Actions speak louder than words”? Well, I have an addendum to that. Actions speak louder than your brand promise (look...
Delta Airlines lives up to its brand promise

Delta Airlines lives up to its brand promise

Delta Airlines lives up to its brand promise Tom Dougherty, CEO – Stealing Share 26 June 2014 Apparently, Delta Airlines is taking market share from its competitors. It seems that Delta is growing in almost every market, and American/US Airways and United are...
Whole Foods – Fulfilling the brand promise

Whole Foods – Fulfilling the brand promise

Whole Foods – Fulfilling the brand promise Tom Dougherty, CEO – Stealing Share 6 March 2013 Whole Foods roof garden a nice start Good job Whole Foods. There are many things you must accomplish to have a successful brand. Having a brand position that is the...