Permanent changes in purchase choices By Tom Dougherty Permanent changes in purchase choices Marketers must adapt to customer changes. Mass changes in lifestyles sweep over purchasing behaviors. Some are permanent. Others transient. No doubt you have witnessed these...
Repositioning your brand By Tom Dougherty Your brand repositioning is different from rebranding Brand repositioning and rebranding share many strategic considerations. And one can dramatically turn INTO the other. But brand repositioning leaves many existing marketing...
Population Health Population health is an opportunity The Affordable Care Act has affected everything for hospitals, including the struggle to be financially successful. Notably, however, it prompted the switch from a fee-for-service reimbursement model to a...
Creating a brand strategy to steal share Creating a brand strategy to win Creating a brand strategy is the foundation of everything we do. Our ability to build powerful, market share-expanding brands depends largely upon where we think brands live. We explore...
Brand Value and Preference By Tom Dougherty Use Brand Value to Increase Preference Increasing Preference There is an age old problem in consumer products and packaged goods. What is the best brand strategy to use when you want to increase preference and margins?...
Creating brand value The secret to creating brand value Creating brand value. What we buy is ourselves A process for creating brand value. What we buy is ourselves. Call us, and we will share our process with you. If you want old school branding theory go here You...
