Brand repositioning. Repositioning brands.

Brand repositioning. Repositioning brands.

Repositioning your brand.  Your brand repositioning is different from rebranding Brand Repositioning Brand repositioning and rebranding share many strategic considerations. And, one can dramatically turn INTO the other. But brand repositioning leaves many existing...
Population health is an opportunity

Population health is an opportunity

Community Health Care  Population health is an opportunity Population health is a top concern, but it represents an opportunity The Affordable Care Act has affected everything for hospitals, including the struggle to be financially successful. Notably, however, it...
Why are we slow to adopt the Apple Watch?

Why are we slow to adopt the Apple Watch?

A funny thing has happened to my family members of late – they won’t go anywhere without their Apple Watches. Me, I still don’t have one. (I am a fervent collector of antique pocket watches, and won’t leave home without one.) But that doesn’t mean I haven’t noticed...
What is the deal with Pokemon Go?

What is the deal with Pokemon Go?

I am the last person to comment on the mania surrounding a Nintendo game, but the immediate popularity of Pokemon Go is too immense to ignore. And too interesting to leave alone, too. Reports are that the game has been downloaded more than a million times since its...
Dominos DXP is a gimmick

Dominos DXP is a gimmick

Dominos DXP is a gimmick Tom Dougherty, CEO – Stealing Share 24 February 2016 Dominos has apparently entered the car business. Last fall, Dominos announced it had created a delivery car, the Dominos DXP, which was specialty built to do one thing: deliver pizzas....
Preference. It’s amazingly flawed.

Preference. It’s amazingly flawed.

What’s wrong with preference? Tom Dougherty, CEO – Stealing Share 29 October 2015 Preference. It’s amazingly flawed. Why your preference is misguided A Bud Lite drinker once told me that Miller or Coors “would not cross these lips unless they were...
Creating Brand Strategy. Succeed.

Creating Brand Strategy. Succeed.

The Strategy Creation Creating brand strategy Creating brand strategy. Where Should Brands Live? Creating brand strategy is the foundation of everything you do. Our ability to build powerful, market share-expanding brands depends largely upon where we think brands...
Use Brand Value to Increase Preference

Use Brand Value to Increase Preference

Brand Value and Preference Use Brand Value to Increase Preference Increasing Preference There is an age old problem in consumer products and packaged goods. What is the best brand strategy to use when you want to increase preference and margins? Especially when...
The Secret To Brand Preference- It’s All About You

The Secret To Brand Preference- It’s All About You

Creating brand preference The Secret To Brand Preference- It’s All About You How brand preference is made. What we buy is ourselves Check to see if you’ve ever heard this. You’re watching a reality TV show and a contestant does something that endangers their...
Facebook hating: Loving you, then turning on you

Facebook hating: Loving you, then turning on you

Facebook hating: Loving you, then turning on you Tom Dougherty, CEO – Stealing Share 8 June 2012 But there’s a way to combat the eventual backlash There are many fascinating things about consumer behavior and their effect on brand preference. One of the...
Branding wisdom by way of a Colgate toothbrush

Branding wisdom by way of a Colgate toothbrush

Branding wisdom by way of a Colgate toothbrush Tom Dougherty, CEO – Stealing Share 23 February 2012 The best brands, such as Colgate, work subconsciously Here is a lesson in the power of brand, which oddly enough came to me by way of the toothbrush. See, there...