Permanent changes in purchase choices Permanent changes in purchase choices Marketers must adapt to customer changes. Mass changes in lifestyles sweep over purchasing behaviors. Some are permanent. Others transient. No doubt you have witnessed these changes. They seem...
Repositioning your brand Your brand repositioning is different from rebranding Brand repositioning and rebranding share many strategic considerations. And one can dramatically turn INTO the other. But brand repositioning leaves many existing marketing and sales...
Community Health Care Population health is an opportunity Population health is a top concern, but it represents an opportunity The Affordable Care Act has affected everything for hospitals, including the struggle to be financially successful. Notably, however, it...
The Strategy Creation Creating brand strategy Creating brand strategy is the foundation of everything we do. Our ability to build powerful, market share-expanding brands depends largely upon where we think brands live. We explore possible places for brands to live...
Brand Value and Preference Use Brand Value to Increase Preference Increasing Preference There is an age old problem in consumer products and packaged goods. What is the best brand strategy to use when you want to increase preference and margins? Especially when...
Creating brand preference The Secret To Brand Preference- It’s All About You How brand preference is made. What we buy is ourselves Check to see if you’ve ever heard this. You’re watching a reality TV show and a contestant does something that endangers their...
