Population health is an opportunity

Population health is an opportunity

Population Health Population health is an opportunity The Affordable Care Act has affected everything for hospitals, including the struggle to be financially successful. Notably, however, it prompted the switch from a fee-for-service reimbursement model to a...
Analyzing brand position for more opportunity

Analyzing brand position for more opportunity

Analyzing your brand By Tom Dougherty Analyzing brand position for more opportunity When analyzing brand position in a category during a brand positioning process, it is of vital importance that you develop models for assessing the opportunity. The starting point is...
New best of brand consulting.  The #1 Choice

New best of brand consulting. The #1 Choice

Brand consulting Our Brand Consulting. It’s about Strategy Brand consulting The term brand consulting gets a bad rap. And that’s what it deserves. As a brand consultancy, we counsel our clients to close their eyes, say their brand name, and notice what...
Taking A Different Brand Position

Taking A Different Brand Position

Taking A Different Brand Position By Tom Dougherty   A different brand position is a must to steal market share A thought on taking a different brand position. Some years ago, a nationally known lecturer was losing his hair. Ironically, he was so consumed with...
Think Kodak Failure. Think You Sell What You Make.

Think Kodak Failure. Think You Sell What You Make.

The Demise of Kodak Think Kodak Failure. Think You Sell What You Make. The Kodak failure should make us all take a breath. When you make a list of the world’s strongest brands, a few names surface quite regularly. Coca-Cola, Starbucks, Apple, Sony, Disney, Microsoft,...
Market share experts. Opportunity.

Market share experts. Opportunity.

The value of market share experts By Tom Dougherty 10 July 2014   Market share experts. Opportunity. Market Share Experts have a different skill set We are market share experts. With all of the uncertainty in the world economy, We winder why a brand development firm...
Brand Theory. Whole System Thinking.

Brand Theory. Whole System Thinking.

The Theory of Brand By Tom Dougherty 14 July 2014 Brand theory. Whole system thinking. Brand theory. In order to do business successfully, it is necessary to understand the Whole System in which businesses operate and compete. — Stealing Share. The Whole System is...
Rebranding tech. Tech Companies Often Lose Sight.

Rebranding tech. Tech Companies Often Lose Sight.

Technology Branding By Tom Dougherty 3 July 2014 Rebranding tech. Tech Companies Often Lose Sight Rebranding tech begins with persuasion. Some branding firms and companies believe that branding is all about changing a logo. Or changing a name, website, or collateral...
Being The Low-Cost Provider is Costly

Being The Low-Cost Provider is Costly

The Costs of Low Cost   Being The Low-Cost Provider is Costly Low Cost Provider It may come as a shock to some, but it costs a lot of money to position yourself as the low-cost provider. Regardless of category. It’s folly because it’s a difficult market position to...
Hospital rebranding. Medical Center Business.

Hospital rebranding. Medical Center Business.

Hospital Rebranding   Hospital rebranding. Medical Center Business. Hospital Rebranding Background Hospital rebranding is exactly what we did for Bryn Mawr Rehab Hospital. They promised that they were “Providing the Latest in Physical Medicine and...
Logistics Rebranding. New Breed Market Share

Logistics Rebranding. New Breed Market Share

New Breed Logistics   Logistics Rebranding. New Breed Market Share Logistics Rebranding New Breed Background Logistics Rebranding. New Breed is a leading provider of supply chain network solutions. Offering world-class capabilities in facility implementation, physical...